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900 000 €
Gained in total turnover8
Days9 700+
Orders shipped via ZásilkovnaCampaign
Free Summer Shipping Days
The campaign of the lifestyle online store 4Home and the global digital platform for e-commerce Zasilkovna (member of Packeta Group) was scheduled for the last week of August with the aim of reviving the end of the holidays, and at the same time, strongly promoting the new service Zásilkovna Home Delivery which covered a significant part of the orders.
Dual-brand campaign
Social media
Promotion on all relevant social media channels of both brands 4home + Zásilkovna (Facebook, Instagram, YouTube).
CZ, SK, HU, RO markets
Reaching a wider target group with TV campaigns. More than 10 000 spots in large local TV channels like Nova Group and Prima Group.
All marketing chanels
Promotion across all marketing channels (emailing, PPC, affiliate, display, social media, PR, etc).
Cross-channel online marketing
35+ marketing activities implemented across all relevant marketing channels (emailing, PPC, affiliate, display advertising, notifications).
Results instead of promises
Outcome of the campaign
83%
Year-on-year increase of turnover
52%
Increase of orders within Zásilkovna Home Delivery
96%
Increased customer satisfaction
Campaign: Free Summer Shipping Days
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Campaign achievements
Newsletter
Content campaign
800 000+ contacts
A total of 20 sent emails
Average open rate of over 17%
2 300 000 CZK direct accomplished turnover
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